For the Milos Oil project, I developed a complete brand-new packaging system for a premium Greek extra-virgin olive oil, then brought it to life with photoreal 3D renders for web and marketplace use. I began by crafting a logo inspired by Cycladic forms and olive leaf motifs, pairing it with elegant serif lettering to convey heritage and quality. From there, I designed label layouts that balance regulatory information with visual storytelling—incorporating gold foiling accents, rich Mediterranean color palettes, and tactile patterns reminiscent of olive groves.
Once the 2D artwork was finalized, I modeled the bottle, cap, and label geometry in Blender, ensuring all dimensions and foil layers translated accurately into 3D. Textures were created in Substance Painter with PBR workflows to replicate glass translucency, metallic gleam of foil, and subtle paper grain. I arranged both isolated packshots on white backgrounds for Amazon compliance and lifestyle scenes—complete with rustic wooden boards, fresh olives, and draped linen—to evoke the product’s Mediterranean origins.
To support multi-channel launch, I exported optimized JPEGs and PNGs for the brand website, plus Amazon A+ content modules: comparison charts, feature callouts, and banner images formatted to spec. The resulting asset library empowers Milos Oil to present a cohesive, premium experience across direct-to-consumer and marketplace platforms, elevating perceived value and driving purchase intent.
