For Hanfama, I crafted a suite of high‑fidelity 3D product visuals optimized for online retail. Beginning with precise modeling in Blender, I recreated every bottle, cap, and label detail to match the physical product specifications. Using Substance Painter, I developed PBR textures—capturing realistic gloss, metalness, and subtle surface imperfections—to ensure each render feels tangible. I then lit each scene with custom HDRI environments and three‑point studio setups in Cycles, fine‑tuning shadow softness and specular highlights to accentuate the product’s form and materials. For dynamic presentation, I created 360° turntables and contextual lifestyle shots by integrating CG props and shallow‑depth‑of‑field effects.

To support Hanfama’s multi‑channel strategy, I delivered the assets in a variety of formats: isolated PNGs with transparent backgrounds for Amazon and DM, white‑background packshots for Rossmann, and optimized JPEGs for web galleries. Each file was carefully compressed and color‑calibrated to meet the different platforms’ strict upload guidelines. Finally, I implemented these visuals on a responsive e‑commerce template—complete with Lottie‑powered hover animations and lazy‑loading galleries—to ensure fast load times and an engaging user experience across desktop and mobile. The end result is a cohesive, scalable 3D visualization package that elevates Hanfama’s online presence and drives conversion.