Product Visualization, Branding
Black & White was inspired as a minimal and natural brand that engulfs high-quality cosmetics from a natural point of view.
The packaging consists of glass and plastic/ceramic to give the product a new high level of quality feel. Our branding and 3D visuals convey the one message of high-quality, nature-inspired products.
Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. It influences movies, music, websites, magazines—just about anything we interact with.
Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.
3D product visualization is simply the creation of three-dimensional models of products in a photorealistic environment. Three-dimensional models provide compelling visuals that showcase products in a much more impressive and thorough way than a simple, text-based product description.
