I built Serenity Cosmetics entirely from the ground up—defining the brand concept, crafting a distinctive logo, and establishing a vibrant color palette and typography system to reflect the line’s clean, modern ethos. I documented all usage rules in a comprehensive brand guideline manual, covering logo clear-space, color swatches, type hierarchies, and packaging layout specifications for consistency across print and digital channels.

Once the visual identity was locked in, I designed product labels that balance minimal elegance with clear regulatory information, then modeled each bottle, box, and applicator in Blender. Using Substance Painter’s PBR workflows, I layered realistic textures to capture glass sheen, matte paper labels, and metallic accents. For e-commerce, I rendered both studio-style packshots on pure white backdrops (Amazon-compliant) and lifestyle scenes with soft natural lighting to convey a premium user experience. Finally, I assembled Amazon A+ modules—infographic panels, feature callouts, and comparison tables—in Photoshop and Illustrator, exporting all assets in optimized JPEG and PNG formats to ensure fast loading and platform compliance. The result is a fully cohesive brand ecosystem, launched with high-impact 3D visuals that elevate Serenity Cosmetics across direct-to-consumer and marketplace channels.